Lesser Law Group

April 2019 Archives

Lab-grown diamond companies warned over advertising

California-born celebrity Leonardo DiCaprio is one of the investors in a diamond company that recently received a warning letter from the Federal Trade Commission over advertising practices. Diamond Foundry, which counts the actor among its backers, is a purveyor of laboratory-created diamonds. These man-made diamonds have chemical properties equivalent to those of natural, or mined, diamonds. However, rather than being mined from the earth, these diamonds are grown entirely inside a laboratory, typically through the use of a small plasma reactor that allows chemical elements to form a final stone.

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